Looking into the process of seeing demand for a field of business has been insightful. I was surprised working through looking at the demand and click-through rates of different keywords. I can see how this knowledge will help in creating a business. From these insights, you can predict the expected outcome of your business before it is made, or a single penny is spent. The added factor with this is finding the keywords that drive traffic. Not every keyword is created equal and therefore to get the most significant return on investment it is important to gauge what will bring in customers to your web business.
The different business models are a great skill to know as you can make money from a business in countless ways. As someone who does not have room for funds for tons of inventory, there are options such as blogs or affiliates. There are trade-offs for whatever business you create, but there are more options than a basic storefront.