I have done advertising through social media platforms in the past for my social media marketing classes. We touched briefly on google ads but did not spend much time there. One thing I loved about learning about this is that google will do the work of creating multiple ads for you. They will mix and match pictures, headings, and subheadings for you. I think this is amazing! This makes it easier to test out ideas with less effort. In an industry where time can be of the essence, it is refreshing to have a resource that does some of that work for you. There still is definitely a learning curve that will need to be used to effectively use these tools. You also need to have a grasp on a single concept to promote and how you can do that with varying points. I do like that google helps by giving some minor suggestions here and there.