I am excited to explore Google Ads and Analytics more in the coming weeks. I think I still have some things to learn from what we covered this week. I am not sure if the conversion tag was properly set up for my website so I will keep checking that each day.
The keyword tracking has already been helpful as I found one that has a lot of impressions, but no conversions. So I will be pausing that to get Google to spend the money on a different tag. I can see that this will be a long-haul deal as I experiment with what keywords work best for my ad. I do find it fascinating to look at the little bit of data I do already have and see where and what type of people are looking at my content. I can then compare that with who I have as my intended audience. I can then make changes to align those.